Project Type: Entrepreneurial
Trains are the future, I believe. Unfortunately, it seems like the United States does not agree with my train of thought (pun intended). The U.S. needs to not only improve rail technology and infrastructure but also to facilitate access to the train and create the culture that will ensure its use. The latter is what sparked the idea of my project: how to make traveling by train easy? For some reason I thought of the Eurail® pass in Europe and decided to import the idea to the Northeast—NEAT was born.
The North East Area Transportation Pass, better known as NEAT, aims to encourage train travel through the Northeast by facilitating the acquisition of mass transit tickets and simplifying them into one fare card. Simply put, a NEAT pass will allow the user to ride both the Amtrak train to NYC and the subway to Union Square. There are different passes for different users: student passes, senior passes, family passes, business passes, and the upscale premium pass. Each of them with special benefits tailored to their intended group.
The NEAT system is divided into three zones: Boston – NYC is Zone 1, NYC – Philadelphia is Zone 2, and Philadelphia – DC is Zone 3. Each zone includes the regional and local transit authorities or rail services. A user might buy one, two, or the three zones depending on the trip.
For the advertisements, the name of the destination generates a word game that reminds us of the advantages of traveling by train.