I am a strategist driving business through brand, experience and innovation. Friends and colleagues know me like a lateral and critical thinker who is always open to new challenges and ways of working. I am an organised and detail-oriented workhorse that never loses track of the big picture. I believe collaboration is the key to success, yet I am unafraid to lead and take on initiatives on my own. A self-declared bibliophile, I am constantly searching for new sources of learning: travelling always being one of them.
I graduated from Princeton University with a B.A. in Architecture and a certificate in Latin American Studies. During my Princeton education, I experienced the theory and practice of architecture at different scales: from the consumer product to the city. I decided to obtain a certificate in Latin American studies as a means to remain connected to my Mexican roots. Luckily, I was able to combine both of these subjects in my senior thesis, which explores the architecture of Mexican beach resorts.
Besides my professional interests, I am a runner. At Princeton, I was a four-year varsity member of the men's cross-country and track & field teams. Being a student-athlete taught me to perform at my best under high-stress. Though there were challenges on and off the track, being a collegiate athlete prepared me to tackle those and any future obstacles.